AdChina

company

About

AdChina, an internet advertising platform, provides software that integrates advertisers with publishers and develops ads in many formats.

  • 501 - 1000

Details

Last Funding Type
Series B
Industries
Advertising,Advertising Platforms,Software
Founded date
Jan 1, 2007
Number Of Employee
501 - 1000
Operating Status
Active

AdChina operates the leading technology-driven integrated internet advertising platform in China. The platform comprises software and related services that effectively integrates advertisers with publishers and delivers advertisements across different ads formats and different internet access devices. The core component of the platform, the AdChina AdManager system, tracks available advertising space from publishers, processes orders from advertisers, analyzes audience data and matches advertisements to their target audience almost instantaneously across the entire range of AdChina’s publisher base. AdChina extended the reach of AdManager system by providing AdChina Demand Platform (ADP), a demand-side platform for advertising agencies and advertisers and AdChina Supply Platform (ASP), a supply-side platform for publishers that operate in online or mobile channels.

AdChina’s platform has access to over 30 billion[1] page views and reaches over 486 million[2] online unique visitors and 249 million[3] mobile internet users per month.

AdChina was founded in April 2007 in Silicon Valley, USA.

[1] AdChina platform data, Dec. 2011, including the traffic that ASP has access to
[2] Third-party data, Dec. 2011
[3] AdChina platform data, Dec. 2011

Funding Rounds

Number of Funding Rounds
Total Funding Amount
1
AdChina has raised a total of — in funding over 2 rounds. Their latest funding was raised on Jul 17, 2009 from a Series B round.
Announced Date Round Money Raised Number of Investors Lead Investors Post Valuation
Jul 17, 2009 Series B 1 Detail

Investors

Number of Lead Investors
Number of Investors
1
AdChina is funded by 1 investors. News Corp are the most recent investors.
Investor Name Lead Investor Funding Round
News Corp Series B