Fitbit

company

About

Fitbit offers compact, wireless, wearable sensors that track a person’s daily activities in order to promote a healthy lifestyle.

  • 251 - 500

Details

Last Funding Type
Series C
Last Funding Money Raised
$12M
Industries
Apps,Consumer Electronics,Fitness,Health Care,Manufacturing,Personal Health,Wearables
Founded date
May 1, 2007
Number Of Employee
251 - 500
Operating Status
Active

Fitbit inspires people to exercise more, eat better and live healthier lifestyles.

The company is developing an ultra-compact wireless wearable sensor, called the Fitbit Tracker, that automatically tracks data about a person's activities, such as calories burned, sleep quality, steps and distance.

The Fitbit Tracker collects activity data automatically while it is worn by the user all day. The collected data is wirelessly uploaded to a website where the wearer can see their data and track their progress toward personal goals. The website provides a motivational interface where users can share their progress, compare themselves against similar people and work toward virtual goals with their friends, family and co-workers. At the website, users can also manually log nutrition, weight and other health information in order to gain a complete picture of their health.

Fitbit makes it easy to achieve a healthy lifestyle by automating the collection of health data and providing a motivating and entertaining user interface.

Funding Rounds

Number of Funding Rounds
Total Funding Amount
3
$64M
Fitbit has raised a total of $64M in funding over 2 rounds. Their latest funding was raised on Aug 13, 2013 from a Series D round.
Announced Date Round Money Raised Number of Investors Lead Investors Post Valuation
Aug 13, 2013 Series D $43M 1 Detail
Jan 24, 2012 Series C $12M 1 Foundry Group Detail
Sep 10, 2010 Series B $9M 1 Detail

Investors

Number of Lead Investors
Number of Investors
1
1
Fitbit is funded by 1 investors. Foundry Group are the most recent investors.
Investor Name Lead Investor Funding Round
Foundry Group Series D