Details

Last Funding Type

Series A

Last Funding Money Raised

$5M

Industries

Health Care,Information Technology,Insurance,Life Insurance,Marketing,Sales,Wellness

Founded date

May 25, 2014

Number Of Employee

11 - 50

Operating Status

Active

Optimity is an award-winning insurtech that helps B2B clients modernize their offerings for health and financial wellness, while collecting data to drive improved member/customer experience, mitigate ongoing risk and increase adoption/sales of their products.

Optimity provides SaaS products (apps, admin-reporting-portal, web-modules & APIs) that engage members (policyholders, clients, plan members, and/or employees) to support and achieve their evolving life goals.

Our IP includes proprietary health scores (i.e. Optimity Health Grade™), personalized physical, mental, and financial wellness programs (i.e. Optimity Micro-learning content modules), rewards & gamification methodologies (i.e. Optimity Micro-nudging & Journey System™), and 2+ Billion first-party data points powering insights to support client business outcomes. We have 8 published peer-reviewed studies on health population improvement using our apps & rewards systems, and 10+ industry awards along with case-studies from notable clients.