Details

Last Funding Type

Convertable Note

Last Funding Money Raised

$1M

Industries

Analytics,Big Data,Business Intelligence,SaaS,Social Media Management

Founded date

May 1, 2010

Number Of Employee

11 - 50

Operating Status

Active

Social Media Broadcasts (SMB) Limited ("SMB") is a Hong Kong-based big data analytics company focused on developing innovative and sophisticated software-as-a-service ("SaaS") technologies to transform social big data into reliable and actionable intelligence for marketers and professionals.

Big data analytics enables organisations to analyse a mix of structured, semi-structured and unstructured data to provide valuable business information and insights.

SMB's unique positioning is a combination of 1) extensive experience with online and mobile social architectures and technologies, 2) deep understanding of Asian and Western social behaviours and 3) innovative integration of analytical methodologies.

The company's leading solution is Klarity - a cloud-based, online dashboard-styled tool that provides social monitoring and listening analytics for enterprises, advertising agencies and governments to measure performance, benchmark against competition, identify trends and gain insights into behaviour.

Klarity enables marketers, professionals and analysts to leverage social big data in an efficient and effective manner. The proprietary engine crawls social platforms, mobile channels and influencer networks to track, collect, store and manage granular data. Sophisticated algorithms then segments, refines and interprets the information in a quantitative and qualitative manner to automatically present metrics and analyses through a user-friendly dashboard.

SMB successfully launched the first generation of Klarity in mid-2013, which quickly gained positive feedback from both enterprises and advertising agencies. Since then, it has evolved from simply monitoring analytics from social profiles to a complex monitoring and listening tool, drawing on big data from social platforms (from Facebook to Sina Weibo), mobile channels (such as LINE and WeChat) and influencer networks (such as news sites, forums and blogs). Today, Klarity v2.4 has gained recognition and validation from major global brands and multinational clients.

Beyond Klarity 2.4, SMB's corporate objective is to broaden Klarity's analytical capabilities to provide an even more advanced and holistic SaaS solution for a wider spectrum of verticals to significantly improve insights - applicable not only towards marketing strategies but also financial analysis, healthcare monitoring, crisis management and predictive forecasting.

SMB has a core staff of 12 full-time employees comprising of management, technical and marketing professionals. The team is complimented by notable strategic partners such as Hootsuite, Softbank C&S and HP Hong Kong. Management is further supported by seasoned consultants and advisors with financial, technical and marketing expertise.