Specify helps the brand identity, by collecting, storing, and distributing the design tokens and assets — automatically.
Specify helps the brand identity, by collecting, storing, and distributing the design tokens and assets — automatically. Specify was founded in Paris (France) in 2018 by Valentin Chrétien, Pierre-Antoine Lemaître, Antoine Moreaux, and Louis Chenais.Formerly designers, product managers, and developers, these 4 co-founders decided to create Specify in order to revolutionize the way to maintain a brand's identity through different digital products.After 2 years of bootstrapping, and more than 1,000 international teams onboarded, Specify raises a $1m pre-seed with 360 Capital, BPI Seed Ventures, and Seedcamp.A few months later, Specify positions itself as the category leader for DesignOps and Design Systems by being the first Design Data Platform.In parallel, Specify is a member of the DTCG (Design Tokens Community Group) whose goal is to provide standards upon which products and design tools can rely for sharing stylistic pieces of a design system at scale.
Announced Date | Round | Money Raised | Number of Investors | Lead Investors | Post Valuation | |
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Feb 24, 2022 | Seed | €4M | 1 | — | — | Detail |
Jan 6, 2020 | Pre-seed | €0.90M | 1 | — | — | Detail |