Acorn International offers a multimedia platform for business promotion aided by computer information management systems.
Acorn International is a leading marketing and branding company in China, leveraging a twenty-year direct marketing history to monetize brand IP, content creation and distribution, and product sales, through digital media in China. Previously the leading TV infomercial company in China, Acorn today has three divisions support its growth: 1) Product Division, 2) Content Division, and 3) Influencer Management Division.In the Product Division, Acorn sells product primarily through e-commerce channels in China, as well as through offline distribution and outbound marketing. In the Content Division, Acorn monetizes content. Specifically, in the Content Division, Acorn has redirected its direct marketing know-how to digital media in China, launching Acorn Streaming, which is primarily focused on live streaming and pre-recorded video content creation and distribution. In the Influencer Management Division, Acorn brings, through the creation of digital social content, the best U.S. celebrity talent and brands to China, representing their in-country digital presence.
Announced Date | Round | Money Raised | Number of Investors | Lead Investors | Post Valuation | |
---|---|---|---|---|---|---|
Apr 30, 2018 | Post-IPO Equity | ¥360M | — | — | — | Detail |
May 11, 2007 | IPO | $119.30M | — | — | — | Detail |
Apr 1, 2007 | Series Unknown | — | 1 | — | — | Detail |
Jan 1, 2006 | Series Unknown | $43M | 1 | SAIF Partners | — | Detail |
Investor Name | Lead Investor | Funding Round |
---|---|---|
SAIF Partners | Yes | Series Unknown |
Shenzhen Capital Group | — | Series Unknown |