The Basic Attention Token is the new token for the digital advertising industry.
Digital advertising is broken. It is a market filled with middlemen and fraudsters, hurting users, publishers and advertisers. The Basic Attention Token (BAT) was developed to address this. BAT, an ERC20 token built on top of Ethereum, will be the token of utility in a new, decentralized, open source and efficient blockchain-based digital advertising platform.
Announced Date | Round | Money Raised | Number of Investors | Lead Investors | Post Valuation | |
---|---|---|---|---|---|---|
Mar 3, 2018 | Initial Coin Offering | — | 2 | — | — | Detail |
May 31, 2017 | Initial Coin Offering | — | 3 | — | — | Detail |
May 31, 2017 | Initial Coin Offering | — | 1 | — | — | Detail |
Investor Name | Lead Investor | Funding Round |
---|---|---|
ICONIUM | — | Initial Coin Offering |
Fundamental Labs | — | Initial Coin Offering |
Alexis Berthoud | — | Initial Coin Offering |
All Blue Capital | — | Initial Coin Offering |
Genesis One Capital | — | Initial Coin Offering |
Henok Tekle | — | Initial Coin Offering |