Zeta Global

About

Zeta offers technology and marketing services to help brands acquire, engage, and retain customers.

New York,New York,United States
1001 - 5000
http://www.zetaglobal.com

Highlights

Details

Last Funding Type: Seed
Industries: Advertising,Analytics,Information Services,Marketing
Founded date: Jan 1, 2007
Number Of Employee: 1001 - 5000
Operating Status: Active
Stock Symbol: nyse:ZETA
Legal Name: Zeta Interactive Corp.
Also Known As: XL Marketing

Zeta is a Data & Analytics company that uses a People-based Marketing Cloud to help leading brands acquire, grow and retain customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta uses big data, advanced analytics and machine learning to power marketing programs for hundreds of Fortune 1000 and Middle Market brands. Zeta was named one of the 50 most promising private companies by Forbes and one of 10 companies on the planet in two Gartner Magic Quadrant reports.

The Company's highly-rated technology platform competes with Oracle, IBM, Salesforce and Adobe. With over 1,000 employees worldwide, the company is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India, and 12 additional offices around the globe.

Funding Rounds

Number of Funding Rounds

Total Funding Amount

8

$817.50M

Zeta Global has raised a total of $817.50M in funding over 2 rounds. Their latest funding was raised on Jun 9, 2021 from a IPO round.

Announced Date	Round	Money Raised	Number of Investors	Lead Investors	Post Valuation
Jun 9, 2021	IPO	$215M	—	—	—	Detail
Mar 1, 2021	Debt Financing	$222.50M	4	BofA Securities	—	Detail
Apr 27, 2017	Debt Financing	$25M	1	—	—	Detail
Apr 27, 2017	Series F	$115M	2	Blackstone Credit GPI Capital	—	Detail
Sep 1, 2016	Debt Financing	$45M	4	—	—	Detail

Investments

Number of Investments

Number of Lead Investments

4

1

Zeta Global has made 4 investments. Their most recent investment was on Apr 11, 2022, when TellTail raised $3.40M.

Date Company Name	Round	Money Raised	Industry	Lead Investor
Apr 11, 2022 TellTail	Seed	$3.40M	Communities	—
Jan 17, 2018 Visto	Series Unknown	$14.47M	Advertising	Yes
Aug 10, 2015 Wunderkind (formerly BounceX)	Series A	$6.35M	Advertising	—
Jan 13, 2015 Drift	Series A	$15M	Enterprise Software	—

Investors

Number of Lead Investors

Number of Investors

3

15

Zeta Global is funded by 15 investors. BofA Securities and Blackstone Credit are the most recent investors.

Investor Name	Lead Investor	Funding Round
BofA Securities	Yes	Debt Financing
Blackstone Credit	Yes	Series F
GPI Capital	Yes	Series F
Barclays Corporate Banking	—	Debt Financing
Credit Suisse	—	Debt Financing
Morgan Stanley	—	Debt Financing
Franklin Square Capital Partners	—	Debt Financing
Cerberus Capital Management	—	Debt Financing
FS Investments	—	Debt Financing
PNC Bank	—	Debt Financing

Employee Profiles

Number of Employee Profiles

47

Zeta Global has 47 current employee profiles, including Executive Harrison Davies

Executive

Executive

Executive

Executive

Executive

Acquisition

Zeta Global has acquired 8 organizations. Their most recent acquisition was Intela on Oct 9, 2013. They acquired Intela for 0.

Date Company Name	Industry	Acquisition Type	Price
Oct 9, 2013 Intela	Advertising	acquisition	—	Detail
Jan 22, 2014 ClickSquared	B2C	acquisition	—	Detail
Nov 2, 2015 eBay Enterprise	Advertising	acquisition	$ 80M	Detail
Aug 4, 2016 Acxiom Impact	Advertising	acquisition	$ 50M	Detail
Jul 17, 2017 boomtrain	Email Marketing	acquisition	—	Detail