Aaron joined GrabTaxi shortly after Anthony and Hooi Ling returned from United States to start the company in late 2011.With a decade of experience having founded 3 startups that failed previously, Aaron brought the necessary experience and technical know how of building a successful product and tech startup as well as navigating the common pitfalls. He crafted the product vision and recruited the necessary talent to build the product and also did much of the initial Business Development, Operations and Marketing work for GrabTaxi as well.Today he is back in the role he is most passionate about as Head of Product and continuous to drive the product forward.