Prior to joining VITia, Alex co-founded The Water Bonsai, to promote wellness by using organic products and encouraging healthy lifestyle, he is also the founder and CEO of d20, a business development consultant that supports companies developing their digital and data strategy, having Coca-Cola Company (in Mexico) as one of their most prominent customers. He has +10yrs experience in loyalty working for companies a BBVA & Club PremierAlex a holds a B.S. in Applied Math and Computer Engineering, and master’s degree in Marketing and Information Sciences