Artem Mariychin is the Senior Director, Member Data Science at Nike. Artem joined Nike when they acquired Zodiac, a predictive analytics company that he co-founded with Professors Peter Fader and Dan McCarthy. As CEO of Zodiac, he built a company that forecasted individual customer behavior and lifetime value for brands, which allowed Zodiac's clients to improve strategic decision-making and business operations. Previously, Artem was an investor at companies including Goldman Sachs, Highbridge Capital, 3G Capital, and Perry Creek Capital where he focused on identifying investment opportunities arising from industries undergoing structural change, companies facing complex situations, and disruptive technologies. Throughout his career, Artem has focused on combining statistical and quantitative analysis of granular data with deep fundamental research in order to understand investment opportunities, financial strategy, and business operations. Artem graduated summa cum laude from the University of Pennsylvania, completing the Roy Vagelos Program in Life Sciences and Management. As part of the dual degree program, he received a B.S. in Economics from the Wharton School with concentrations in Finance, Statistics, and Operations & Information Management and a B.A. with Distinction in Biology from the College of Arts & Sciences.