Overview

Gender

female

Barbara is currently responsible for Xerox brand and product advertising, including both traditional and digital media, with a focus on integrating social, native and content into the media mix. Her responsibilities include the formulation of advertising strategies, campaign development and implementation, media mix optimization and campaign results tracking in more than 35 countries. Prior to joining Xerox, she spent more than 15 years in marketing for both B-to-B and B-to-C Fortune 100 corporations including Rite-Aid, Tektronix and Convergys, managing functions including advertising, public relations, websites, corporate communications, direct marketing, trade shows, customer communications and marketing strategy.

Barbara is a member of the board of directors for Student Transportation, Inc. which is the third largest school bus transportation services provider in North America (NASDAQ:STB). She is also on the Ad Council and International Advertising Association boards, and serves on the National Advertising Review Board panel. She is a member of the Association of National Advertisers (ANA), as well as Advertising Women of New York. In 2014, she was named on the Brand Innovators list of the top 50 women in brand marketing. Barbara was also listed by the Internationalist as a top multinational marketer in 2011, and a top marketing leader in 2014.