Overview

Gender

female

Blair Christie is Cisco's Strategic Advisor, with responsibility for the company's Global Marketing, Corporate Communications, and Government and Community Relations groups. Her organization is responsible for positioning Cisco's growth strategy, cultivating opportunities in new and existing customer markets and growing demand for Cisco's solutions globally, as Cisco establishes itself as the #1 IT company in the world.

Armed with data that underscored the $19T opportunity for private and public sector organizations to leverage the Internet of Everything, Christie led Cisco's award-winning "Tomorrow Starts Here" brand campaign.

The campaign utilized innovative digital and social technologies, as part of a fully integrated marketing and communications campaign, enabling Cisco to move to the #13 spot on Interbrand's list of Best Global Brands and the number #1 spot for B2B brands, according to CEB research.

Since January 2011, Blair has served as Senior Vice President, and until June 2015, Blair also served as the Chief Marketing Officer at Cisco Systems.From January 2008 to January 2011, Blair served as Senior Vice President, Global Corporate Communications at Cisco Systems.


Prior to joining Cisco in 1999, Blair held several roles in investor relations, government/public affairs, and corporate giving efforts at InterDigital Communications Corporation, Aqua America, and PECO Energy.

At Cisco, Blair is an Executive Officer and sits on Cisco's Operating Committee, the 12-member leadership team responsible for setting the corporate strategy, goals, and annual targets for the company.

She is passionate about education and serves as a member of the advisory board for US2020 and the Arthur Page Society and sits on the President's Leadership Council at Drexel University. She is also a member of the 2015 Class of Henry Crown Fellows at the Aspen Institute.

Recognized for her marketing acumen for one of the world's most recognized brands, in 2014 she was named one of the top 20 most influential CMOs and one of the top five most influential CMOs in Big Data by Forbes; received the 2014 Brand Building award from Marketers that Matter; and was named one of Advertising Age's 2014 Women to Watch.

Blair holds a bachelor of science degree in marketing and business administration and a master of business administration degree, concentrating in investment management, from Drexel University.