Overview

Gender

female

Carolin has served as the creative artist behind hundreds of our wines and initiatives. Beginning her career as an artist, teacher, and learning and development professional in the retail and publishing industries. Carolin segued into the hospitality industry building custom beverage e-learning programs for national restaurants, hotels, and cruise lines. Her passion for wine sparked, she then built the national wine and cocktail lists at Tavistock Restaurants, a multi-concept national restaurant group with 16 different concepts from iconic fine dining restaurants to brew pubs. Carolin brought her years of experience as a buyer to private label on-premise négociant, and depletion management for many premium Napa wineries.

Today, Carolin leads our Winemaking and Wine Brands teams. Working with our award winning Winemakers and Sourcing team to identify and blend wine with winery partners across 13 countries and as many domestic regions in order to bring a high quality, high value wine to our members. Carolin leads the Wine Brands team in the visual and editorial creation of over 300 individual brands, 125 brand families, and curated collections while ensuring a premium experience throughout. With her deep knowledge of wine and exceptional storytelling talents, Carolin leads the team to deliver the highest quality representation of our wine from brand development, imagery, bespoke campaigns, wine-centric copy and careful curation of our offerings.

This relationship between our Wine Brands team and Winemakers creates as a critical partnership focused on relaying the characteristics and quality of each of our wines through packaging and storytelling, quality control, and balance. The team, under Carolin’s leadership is responsible for leading our success in winning 2,000+ awards and 90+ point scores in some of the most highly competitive international competitions, including multiple Best of Show, Platinum Medals, and 95-point awards.

Holding a Bachelor of Fine Arts from the University of Fine Arts, and certificates from British Columbia Institute of Technology in web technologies and digital/multimedia and information resources design, Carolin has served on her local school and HOA boards as well as previously volunteering at the AIDS/HIV Nightline for SF Suicide Prevention/Crisis programs, philanthropic efforts at UC Berkeley, and Big Brothers/Big Sisters. She balances her days with two energetic puppies, college-aged children, Verre églomisé, and an intriguing Cabernet Franc.