Chris is Scandit’s director of sales for the DACH, Eastern and Southern European regions and is responsible for developing the business through direct sales and indirect channels. Before joining Scandit, Chris was head of sales and business development at Swiss-based Trueb, a leading provider of physical and electronic identification and payment solutions. Prior to that, he was director of business development EMEA at MEI, the leading global manufacturer of unattended payment systems. He also had senior sales and product management roles at NCR, serving the retail industry in Europe and the USA.