Overview

Gender

male

Jacob Shwirtz has spent 20+ years building and scaling digital operations. Prior to leading Partnership initiatives at WeWork, which drove $200M into the sales pipeline, he held innovation leadership positions at MTV, Viacom, Endemol and completed projects for AMC, Nickelodeon, Discovery, Global Citizen and others. A lover of digital culture and the talent that makes it happen, Jacob has done deals with everyone from Michelle Obama to Kim Kardashian and produced content with talent as diverse as Bono and the Pope. In his new role at Lightricks (2021), Jacob is overseeing all “content and creator” efforts across the portfolio of award-winning, creator-empowering apps. Jacob’s been Pitbull on Twitter, Courtney Love calls him a mensch, he co-founded a company with Kevin Smith and invented TweekBookz, @UnfollowTrump and @TraderJoesLine, among other distinctions.