Overview

Gender

male

Les Borsai’s 21-year career in the music and entertainment industry has included every facet of artist management, publicity, marketing, co-op, advertising, and distribution. His Los Angeles-based company, gridMob, quickly emerged as a top iPhone app developer when it introduced “iOKi.” a franchise game, combining the best of music and gaming into an interactive, social media karaoke game with storefront to purchase additional songs.

Borsai executed deals with EMI, Sony/ATV, Universal Music Publishing Group, Disney Music Group and Warner/Chappell. To date, gridMob apps have surpassed 10 million downloads.
Les Borsai Consulting was founded in 2010 with the mission of defining new business models for content acquisition from record companies and music publishers.

While most mobile companies were still offering revenue shares to game and app developers, Les changed the model and convinced the record companies and publishers to accept flat fees for the use of their compositions. Clients have included Neowiz Games, Restoration Hardware, Conduit, UJAM, Dysonics, Membran Entertainment Group, Audiosocket, Monstrous, Biobeats, Peercover and Ripple.