Overview

Gender

female

Strategist, driven, and passionate - Born and raised in Karachi, Pakistan, Madiha has led a versatile and ambitious career over the years across finance, tech, and media. Madiha pursued her university education in the United States, graduating from Harvard University with a degree in History & Literature. She then headed various positions in New York, Karachi, and Dubai. Madiha joined Careem in 2018 and has taken on several roles across the company’s services. She started out as Head of Merchants for the Food business, launched the Shops and Delivery products and businesses, led a cross-functional effort to launch the Careem Super App, and headed partnerships to bring third-party apps onto the Super App. She now holds the position of Head of Strategy and Strategic Partnerships for Careem Pay. Throughout her career, Madiha has led an expansive portfolio of strategy, execution, and management roles in leading companies. Her professional background includes investment banking and management consulting at McKinsey in the US, global corporate strategies at banks like Lehman Brothers and JPMorgan, and heading strategic initiatives for 21st Century Fox’s media JV in the region. Furthermore, Madiha still found some time to indulge her passion for writing and politics as a current affairs journalist in Pakistan. Bringing a wealth of experience to Careem, Madiha envisions making Careem Pay the leading digital financial services provider in the region. Today, Madiha is leading strategy development and key partnerships for Careem’s fintech business and products. Moreover, she supports the corporate division on investments, mergers, and acquisitions, establishes governance and performance-reporting structures as well as advises Careem’s CEO on key matters.