Overview

Gender

male

From auditing at Deloitte, a leading global audit firm, to Investment Banking at Credit Suisse and then their own startup, and playing key roles in startups such as CarDekho, in 2008, where Mohit Yadav has played a major role in setting up their international presence in Indonesia, where he was the SEO of their SE-Asia entity.

His vision with Minimalist was to make the brand synonymous with transparent and clean beauty in India. The product philosophy is completely opposite as compared to other brands in the market. While most companies start with a marketing story and develop a product around it, Minimalist starts from the consumer and then creates a product suitable for them. For us, the customer comes first.