Ori Inbar is the Co-Founder and CEO of Augmented Reality.ORG, a global non-for-profit organization dedicated to advancing augmented reality (AR), and the producer of Augmented World Expo – the world’s largest event dedicated exclusively to the AR industry. Augmented Reality.ORG’s mission is to promote the true potential of AR, and hatch augmented reality initiatives that offer unique value to its active users.In 2009, Ori was the co-founder and CEO of Ogmento, one of the first venture-backed companies conceived from the ground up to develop and publish augmented reality games – games that are played in the real world.