Overview

Gender

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Pete is the Director and Head of Marketing at X Delivery, a tech-first nationwide shipping carrier solution for top internet retailers. He is responsible for the overall marketing strategy, planning, performance, and insights. The 'CMO scorecard' including revenue and efficiency metrics has been successful over multiple monthly, quarterly, and annual terms in this player-coach role.

At ONELIVE, an enterprise ecommerce development agency, he helped develop the agency's GTM strategy by launching and developing several key accounts hands-on. This primarily included overseeing the strategic development of the agency's marketing technology stack, creating client-brand strategy and customizing growth marketing frameworks. This included hands-on implementation, launching profitable product launches, seasonal releases, and special campaigns. Annual portfolio GMV increased increased 30% during this time.

Before that, he was a PMM and then VP of Operations and Marketing at an entertainment technology marketing firm called 237 Global building social selling tools (including augmented reality) and in-person global touring experiences for the world's biggest musicians. This included Justin Bieber, Shawn Mendes, Ariana Grande, and hundreds more. In four years, ARR increased by 10X.

He was a top account executive at HomeAdvisor where he made salesperson of the month and joined their leadership development program. Before that, Pete launched a record label; and two D2C ecommerce brands. He completed Y Combinator's Startup School, is a member of Reforge, completed BLUECASE Strategic Partners' Innovative Leadership Foundation course, and carries 6 growth-related certifications. He has a BA from SUNY Oneonta and an MBA from Syracuse University.