Xinch is Head of Marketing at StoreHub, an operating system for successful retail and F&B businesses in Southeast Asia. Before joining StoreHub, she was the cofounder & CEO of Watch Over Me, a personal safety startup for women with over 300,000 users worldwide (Exit: Carousell, 2016). Her areas of focus include digital marketing, product development, startup mentoring. Today, she is also a Digital Marketing instructor at NEXT Academy.